Cassey Ho's Excursion From Blogilates on YouTube to DTC Accomplishment With POPFLEX

    by Shuang Esther Shan Digital broadcasts

    Oct 25, 2022 brief read Leave a remark

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Cassey Ho the maker of the Blogilates YouTube channel and POPFLEX, a line of exercise clothing.

Cassey Ho didn't decide to be a YouTuber.

In 2009, Cassey was moving from California to Massachusetts to seek after a profession as a design purchaser.

She wasn't simply leaving loved ones, she was likewise leaving the understudies who cherished her tomfoolery pop-filled pilates classes. So Cassey recorded a couple of exercise recordings for the people who maintained that a way should in any case follow her schedules and transferred them to YouTube, under the channel "Blogilates."
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"I needed to remain associated with those understudies that I was showing Pilates [to] prior to moving toward the East Coast for my first 'fabulous design work,'" says Cassey. "What's more, those two things were so crucial."

Months into her corporate profession, Cassey saw her following on YouTube started to develop.

"And afterward I saw it had large number of perspectives and many remarks. I was like, what is this? What's going on?" she says.
Cassey Ho wearing a dark exercise outfit while holding green and gold hand weights.
Cassey Ho's YouTube venture begun on the grounds that her understudies from Pilates classes believed a way should follow her schedules when she got the nation over. Jen Dessinger

Another essential second came when Cassey found an exercise pack that she intended for herself wound up in Shape magazine.

"I didn't actually have a genuine brand right now," says Cassey. "I was so hopeless working [and felt] that this was a sign from the universe telling me 'you really want to bet everything on yourself.'"
Cassey Ho wearing a two-piece earthy colored exercise set and a baseball cap in a tennis court setting.
A yoga pack that Cassey intended for her own exercise needs turned out to be highlighted in Shape magazine, which prompted her leaving her place of employment to seek after her own business. Jen Dessinger

Cassey's enthusiasm for plan and her involvement with the style business turned into a characteristic fit for a flourishing YouTube crowd.

"Fans were like, 'Well could we at any point have a Blogilates shirt?' And I was like, 'Why on earth would you need to wear my screen name?'" says Cassey. "Yet, that was likewise the second I understood, 'Wow, perhaps Blogilates isn't simply a screen name.'"

The Blogilates stock section, nonetheless, was brief. Copycat plans began to spring up on the web. In any event, when Cassey turned to configuration based athleisure wear, she actually confronted reserving issues before at last finding her balance with the send off of her direct-to-customer brand, POPFLEX, in 2016.

"The knocking off however … I disdain that so much, since it's not only that you're not kidding," Cassey says. "It's in a real sense you're taking another person's persistent effort and imagination, not accomplishing any work, and afterward creating gain off of it."
Cassey Ho in a two-piece orange exercise outfit got mid air in a leap step.
Managing difficulties of copycat plans, Cassey made her balance and progress with the send off of her own direct to purchaser athleisure brand, POPFLEX. Cassey Ho

Regardless of the difficulties, Cassey stayed zeroed in on the inspiration for her items: how to more readily serve the local area she worked, from killing camel toes for people wearing her stockings to making exercise sacks with isolated waterproof compartments for messy rec center shoes. POPFLEX plans reverberated with Cassey's people group and the organization is developing at a heavenly rate.

"We just got on the Inc. 5000 rundown, which I'm so pleased with. The development has been crazy. We've really multiplied deals throughout recent years successively," she says. "We had over 1.5 million guests simply last month to popflexactive.com, and we are more than 800% up beginning around 2019 in deals."

Tune into the full episode of Shopify Bosses to hear Cassey's plan interaction for POPFLEX, guidance for business visionaries who are building a group, and future item dispatches anticipated POPFLEX.
Photograph of Shuang Esther Shan
About the creator

Shuang Esther Shan

Shuang is a narrator at Shopify, entranced by how change is made through business. At the point when she's not fanatically exploring or stuck to hearing the narratives of traders, she's finding new spots — with a camera close by.